Thursday, September 25, 2008

being an Indian!!

What does being an Indian mean to you? Are you ashamed of it?

For years on end, India has meant poverty, malnutrition, corruption, pollution, hyper population and all those things that make you feel bad about being a part of that country. Only recently things have begun to change but at a larger level, the reality is much the same, only a few have benefitted from the benefits of good education and reform.

True these things are. But, whose fault? of Indians. If India is a brand, which it is, what is its brand image? what is the essence of Brand India? What does it communicate to you? What are the values this brand stands for? Why not re-define them. Let's together create a new identity for this brand.

Start with yourself. Do it. Make a difference of one in a billion. Let India stand for:

Respect for all human beings irrespective of caste, creed, color
Professionalism
Thought leadership
Positive Change
Integrity
Resilience but not subservience

Change the rules of the game. If a mistake has been committed for centuries, there is no reason to repeat it because it is still a mistake.

Do not let the majority fool you, think by yourself and take a stand. Build a new brand. Raise the bar.

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